Klimatsmart campaign

Community and sustainability calculators for TV4

  • Client: TV4 and WWF Sweden
  • Stack: PHP, MySQL, Javascript, Apache
  • Year: 2007

The national TV4 channel, in collaboration with WWF Sweden, initiated a large climate change awareness campaign in 2007: the Klimatsmart campaign. As a latent aspect in several of their series and programs, I was hired to develop the online platforms for this national campaign and setting up their server environment. Collaborating with graphics designers assigned to me by TV4, I build a web community - personal pages, images, messages, forums etc - integrated with a household-oriented sustainability calculator. Gaining approximately 12k registered members, the community never reached the necessary critical mass for takeoff.